Hi, I'm Vera :)
Berlin-based product designer shaping complex systems into intuitive products. I specialize in B2B and internal tools, and using AI end-to-end to bring ideas from 0 to 1.
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Selected work
Every project is shaped around human, with a focus on clarity and craft.
Saving €53M/year by surfacing a workflow tech didn't know existed
Defining the user requirements for a $20M+ planning platform decision
Setting the foundations for global operations transformation
Unblocking largest market on a global planning platform
Selected work
Every project is shaped around human, with a focus on clarity and craft.
Saving €53M/year by surfacing a workflow tech didn't know existed
Diagnosed the silent driver behind 8.2% ingredient errors — a 120-min, 20-touchpoint substitution process happening entirely in spreadsheets. Designed an AI-driven recommendation engine that compresses it to 2 minutes, in one screen.
Defining the user requirements for a $20M+ planning platform decision
Led requirements gathering across 43 stakeholders, 7 planning sub-domains, and 6 time zones. The output became the direct input to an RFI issued to enterprise vendors and set the make-or-buy direction at executive level.
Setting the foundations for global operations transformation
Mapped 11 markets, catalogued 600+ tools (10× the COO's estimate), facilitated 50+ executive 1:1s, then designed and led the 4-day workshop that aligned 23 senior leaders on a single operating model — producing the 33 action items now driving HelloFresh's 2026 Year Plan.
Unblocking largest market on a global planning platform
Designed the missing step that brought HelloFresh US onto 3P — and pushed back on a 1:1 port that would have locked in the existing pain.
How's working with Vera?
Vera's documentation significantly accelerated the engineering investigation phase, removed ambiguity, and ensured all constraints were understood upfront. Her approach demonstrated a bias for action, deep dive, and effective knowledge sharing.
Simion M.
Staff Engineer
One major strength is her innovation with AI. Vera has used AI especially well to improve the quality of prototypes, which materially raised the standard of design exploration and communication.
Avi G.
Associate Product Owner
Vera consistently grounds her work in real user feedback and translates insights into tangible product improvements. She approaches problems holistically and designs solutions that work across workflows rather than isolated features.
Vanessa A.
Product Owner
Vera had a strong understanding of the user experience — designing workshops that were engaging, kept energy up, encouraged participation, and led to actionable outcomes.
Danielle B.
VP Planning
Vera has been an absolute powerhouse. She doesn't just design interfaces; she fundamentally transforms how we operate globally. Vera relentlessly advocates for users and continually makes our hardest, most complex problems beautifully simple. We are so lucky to have you on the team!
Dan O'C.
Design Director
Vera brings a rare combination of narrative clarity and systems thinking, enabling her to turn disparate truths into a strategic story.
Matt C.
VP Operations
Vera is one of the most dedicated professionals I've worked with and is willing to put that extra help whenever you need it. She is focused, detail-oriented, and goal-oriented, which inspired me a lot to be more like her.
Min-yu W.
Senior Product Designer
Beyond delivery, Vera showed strong people leadership. She proactively mentored two front-end engineers in UX thinking ahead of implementation handover, and regularly advised engineering and product leadership on priority improvement areas: shaping the roadmap, not just executing against it.
Petr A.
Engineering Lead
My design philosophy
